Local Store Marketing: The Business Traveler

Ah, the glamour of business travel. The security lines, the $8 airport beers, the ongoing game of “how much can I stuff in an overhead bin”, all for the privilege of boarding a bus with wings. Well, this week I passed a milepost of sorts: 1.5 million airline miles flown in my lifetime – the majority of these miles business-related. This week’s trip was no different, a two-day, one-night trip to Ohio to evaluate a retail location. I prefer quicker trips – 2 nights is generally my limit – so as a business traveler, I do not get too acclimated with the places I visit. It is a quick in-and-out type of business travel.

When I travel, getting a quick lay-of-the-land is critical in order to establish some sense of order while on the road. Every little helpful tip is appreciated and providing incentives or direction to the “local jewels” makes even business travel pleasant. Ironically and prior to my travel, I had targeted this week’s article to feature how store owners can capture the business traveler and when I checked into my hotel – viola! – a restaurant had done just that! The restaurant was in walking distance of the hotel and provided a perfect combination of proximity and incentive.

Here is how store owners can attract and maintain a consistent flow of business travelers to their stores:

Find The Sources: For store owners who target business travelers or provide products and services to the out-of-towner (such as food/drink), building strong relationships with local area hotels is an excellent way to continually feed your sales hopper. Hotel guests constantly ask hotel managers for their recommendations on restaurants, retail stores, gas stations and so on. Therefore, your store needs to be top-of-mind in order to be recommended by these hotel managers.

Create Incentives: Consider developing incentive programs for hotels that recommend your store by offering discounts to their hotel guests or giving the hotel incentive prizes. Develop a tracking device so that you can ensure that the recommendation was solely due to a specific hotel and their front desk.

Tap The Revolving Door: A hotel sales strategy can provide ongoing sales opportunities simply due to the ever-changing pool of hotel patrons. If a local hotel has 500 rooms, for instance, it is a reasonable bet that nearly half of those rooms will change over every day, providing your store with a constant new pool of prospects. Hotel sales, while they will not provide long-term customer retention (hotel visitors are from out-of-town), nonetheless provide incremental sales to your store and often repeat sales when hotel customers return to town.

Diversify Your Approach: While the above strategy focuses on hotels, you should consider other key businesses (i.e. car rental places, etc.) to obtain recommendations to your store. Think like a business traveler and gain access to all the business that they will touch on their trip. Identify businesses that provide the opportunity for delivery/pickup orders.

Make A Plan: Within your 3-mile trade area, contact every hotel and ask to speak to the hotel manager. Offer the hotel manager an opportunity to earn discount product vouchers based on how many hotel patrons they refer to your store. For every 10 customers from the hotel, provide the hotel manager with a voucher that their employees can use to receive discounts at your store.

The business traveler is often overlooked with a store marketing strategy but executed correctly, can provide an unfettered stream of new business into your location. Being creative sometimes only means being “johnny-on-the-spot” for the oft-frazzled business traveler.

Rachel Frederickson talks ‘Biggest Loser’ weight loss: ‘Absolutely healthy’

Controversy swirled almost the moment that “Biggest Loser” season 15 contestant Rachel Frederickson stepped on the stage of the finale on Feb. 4. Had the 24-year-old lost too much weight? Nearly a month after her win, she addressed the backlash about her 155-pound loss today with Savannah Guthrie of the “Today” show.

“I felt amazing on the stage, I felt like I shined in my dress, and I got off the stage and Twitter was all abuzz,” she said Wednesday morning in New York. “There was just so much chatter about it.”

She said she was surprised at the social media reaction.

“My journey was my own and I loved it, I lived it, so I felt really proud of what I did,” Frederickson said.

When Guthrie asked whether she thought she had dropped down to an unhealthy weight, Frederickson disagreed.

“It was absolutely healthy weight loss. I dieted, I exercised and did it healthy the whole way,” she said. “I appreciate all the concern and I can see where it comes from. And there is the ‘movie magic’ – it’s over 7 months, it’s almost a year of my life losing the weight. So I was very unhealthy at 260 pounds and now, post finale, I’m the healthiest, most alive I’ve ever felt.”

This week, “Today” is focusing on body image with its “Love Your Selfie” week, and Guthrie asked Frederickson what lessons she learned from her mom about her body image growing up as a competitive swimmer.

“She has taught me to be independent, to love myself and to be me,” she said.

In maintenance mode now and visibly less gaunt looking than on finale night, Guthrie asked Frederickson whether she worries about backsliding.

“That thought always comes up but I think that what I’ve learned is that I have an inner strength. I have a voice and I can trust myself. I didn’t trust myself. I was critical and I judged myself,” she said. “You’re with you the rest of your life so you’d better accept you and love yourself.”

Health and Medical Insurance Quotes – Discover How the Internet Can Help You Find an Affordable Plan

Getting a health and medical insurance quote provides a number of things. Firstly, you are assured of a safety net in times of accidents, ailments, as well as injuries brought on the body. Secondly, through health and medical insurance, you can carry out laboratory tests, screens as well as vaccinations hence ensuring that you are calm and collected and in good health.

With a vast number of insurers offering these services, the need for a health and medical insurance quote that best fits into your personal needs, wants, as well as preferences can never be overlooked. There are a number of ways that you can get insurance quotes. The very first method involves searching online for quotes.

Most insurers have taken up the use of the online portal to advertise and sell their plans due to a number of factors. Firstly, a greater audience is reached. A number of individuals are often looking for a health and medical insurance quote that best fits into their financial needs as well as personal tastes and preferences. The internet has brought this services closer to them through enabling them access to information regarding the quotes just by a click of a button.

In addition, the internet offers an instantaneous and seamless interaction forum. Due to the need for personalization and customization, insurers have picked up the use of the internet to facilitate this. A quote can be discussed as well as modified thanks to the internet. Last but certainly not the least, the internet offers vast opportunities for one to research as well as compare the various health and medical insurance quotes that are available in the market.

When seeking a health and medical insurance quote, there a number of plans that you should consider. Take note of the indemnity plan. Deemed the most expensive, this quote though offers a vast variety of services as well as perks for one to choose from. As discussed, a health and medical insurance quote seeks to provide a safety net hence you should always make sure that your net is well fixed. This can only be done by having an insurance plan that is suitable for your needs.

You should also consider the health maintenance organizations plan. As the name suggests, this plan sets up a health and medical insurance quote that enables you to seek treatment from a number of organizations. It is relatively affordable and can be used for a wide range of services as well as products. There are other plans available; you should ensure that you carry out a thorough research before settling on a given quote. Finance is the major factor that influences the options available on given health and medical insurance quotes. Ensure you know of your premiums, co-pay package, as well as the amount of deductibles that will be charged.